Are standard marketing metrics like ROAS (Return on Ad Spend) and third-party attribution models actually helping your business grow, or are they leading you astray? In this webinar, Petri Mertanen and Alain Odijk, CEO and co-founder of the Eyk platform, explain why standard last-click models from Google and Meta are fundamentally flawed and biased.

Using an ice hockey analogy – where last-click attribution mistakenly gives 100% of the credit to the goal scorer while ignoring the assists, they illustrate how relying on third-party platform metrics oversimplifies the customer journey and obscures true performance.

To achieve profitable e-commerce growth, businesses must stop “renting” their data back from ad platforms and start owning it. Watch the full webinar recording below to learn how to implement these first-party data strategies and aim for a 10x return on your contribution margins. 👇

Ready to take ownership of your Ecom data and uncover your true business margins?

Have questions about analytics and attribution challenges? Reach out to Petri directly for a conversation about the issues your business is facing. Interested in seeing the Eyk platform in action? Schedule a demo session with Alain to discuss how Eyk can optimize your e-commerce architecture and drive profitable growth. 👇