Tarjoamme digitaalisen mainonnan ja analytiikan palveluita markkinointijohtajille, päättäjille sekä tekijöille. Autamme eri kokoisia yrityksiä kasvamaan ja tekemään päätöksiä datalähtöisesti. Lisäksi autamme organisaatioita, erilaisia toimistoja ja teknisiä toteuttajia kehittämään omaa analytiikkaosaamista koulutuksien ja sparrauksien kautta. Toimimme tarvittaessa myös interim-johtajina tai tekijöinä. Ota yhteyttä, pyydä lisätietoja, haasta tai kysy näkemyksiä.
All analytics services can be tailored for customers.
Are you saving relevant data for your business and are you looking at right metrics and KPI's?
Read moreExperienced and certified marketing analytics experts - get in touch, ask a question or our opinion.
Marketing analytics consultant & founder
Advertising specialist and analyst
Marketing analytics consultant
Advertising specialist and analyst
What our clients say about us.
"Olen SUPER tyytyväinen Petrin työhön. Meillä on ollut ongelmana ymmärtää mistä markkinointikanavista Salestrail palvelumme käyttäjät tulevat ja vuosien varrella meillä on ollut useampi markkinoinnin ammattilainen miettimässä tähän ratkaisua, mutta tuloksetta. Petri ymmärsi heti missä on nykyiset haasteet, mitä yritämme saavuttaa ja millä tavalla meidän kannattaa hyödyntää Google Analyticsia ja Google Data Studiota seurataksemme ja visualisoidaksemme datan. Meillä on nykyään erinomaiset ilmaiset seurantatyökalut käytössämme ja pystyimme irtisanomaan palvelun, jota käytimme aiemmin, mikä säästää meiltä noin 6000 € vuodessa."
"Petristä on ollut suuri lisäarvo meidän yrityksen näkyvyyden kasvattamisessa kansainväliselle asiakaskunnalle. Petrillä on loistava kokemus ja konkreettinen ote tekemiseen, mistä on aina syntynyt hyviä tuloksia meidän markkinoinnin ja myynnin aktiviteetteihin. Vahva suositus Petrin tekemiselle."
“Petri has consulted Visma in a range of areas within analytics from strategy to implementation. He has also educated and trained our employees. Collaboration has been smooth and his ability to communicate about technical matters clearly to all types of people has been invaluable.”
“Petri is a top talent within web-analytics, it has always been easy to work with him. I recommend Petri Mertanen to anyone looking to set their web-analytics environment in order. Data gathering has to be set up correctly to be able to utilise data for business development.”
“Petri Mertanen is a professional and in-partial partner, who has full heartedly shared his knowledge. Collaboration has been easy and effort has been made to think things through on our behalf, this is a sign of strong professionalism.”
”Collaboration with Petri Mertanen has always been easy and smooth. We have received professional support with a quick and flexible manner.”
“We have cooperated with Petri since 2012. Petri has been the trainer in more than 20 of our educational programs. Petri’s web-analytics and Google Analytics trainings have always been fast paced and educational and teach our participants the basics within analytics as well as how to extract the most out of the analytics tools.”
“Working with Petri has always been easy and fast. No job has been too large or small, every job has been done quickly and diligently. I can always trust that the job will be done. Petri is also able to teach in that way that non-analytics people can understand what his talking about. I value our cooperation.”
Petrin vankka asiantuntemus yhdistettynä ketterään työskentelytapaan olivat loistava yhdistelmä, kun meille tuli tarve pienelle sivustoanalytiikan täsmäprojektille. Toivottu kokonaisuus tuli hoidettua kuntoon nopeasti ja myös uusia, parempia käytäntöjä aktiivisesti ehdottaen. Myös Petrin koulutukset ovat rautaa!
“Cooperation with Petri has been very easy from the start. We have participated in several qualitative courses whilst developing web sight analytics in many ways.”
"In any web-analytics related matters I will turn to Petri. There are obvious reasons for that."
“Petri Mertanen is a skilled educator, who dives deep into the heart of things without getting caught on just the fundamentals of the browser basics. As a swiftly progressive educator he will quench your thirst for information and then some. In addition, Petri looks to develop his skills continuously and is able to anticipate the need for skills you did not anticipate you might need.”
"Petri Mertanen has had a significant role in the development of Sniffies internal analytics. He created the basis for internal data collection and educated our employees to build on this foundation."
“I would like to thank Petri for his excellent support. I may not yet have been moulded to become an analytics guru, but with the learnings I received I feel confident maintaining our website. I also now know where to turn in challenging situations for guidance.”
"Mertanen Analytics was able to provide us with a quick and qualitative assessment of our analytics state, as well as reports based on our service and business analytics metrics. We are pleased with the results and hope to be able to continue our collaboration as soon as possible."