Sunday, October 17, 2010

My presentation and notes from NXC seminar this week in Helsinki

Below you can check out my presentation from NXC seminar we had this week in Helsinki. The event was mainly about multichannel publishing with eZ Publish. My topic was quite challenging, at least very interesting: "What social media, search engine optimization and web analytics got to do with multichannel publishing".

We got plenty of good feedback for the whole seminar and once I'm done with our Youtube channel, you can see videos of all presentations. Here are my key points regarding to my speaking and like always, you can send me an email and ask a question.
  • You can optimize details but keep in mind big picture: optimize your business (= money). That's why we are learning all this stuff and why everyone will listen to us. 
  • Web analytics is not just tracking your website. Keep in mind wider perspective and measure social media, offline advertising and point of sales. Measure mobile / phone channel as well.
  • Social media needs planning, do not establish a Facebook page just because others are doing so (there is a training course coming up from NXC).
  • You should use social media with search engine optimization also in mind.