Saturday, October 10, 2009

eMetrics Marketing Optimization Summit - starting next week in Stockholm

eMetrics Marketing Optimization Summit is starting next Monday in Stockholm. First I will attend web analytics round table with my colleagues and friends including Lars Johansson, Marc Saarde, Aurélie Pols and Oliver Schiffers. The panel discussion is moderated by Jim Sterne so I'm in very good company, although I'm not quite sure yet what we are going to talk about... : )

My second appearance will be on Monday afternoon. We will have a presentation together with Lasse Leponiemi about how Valmennuskeskus improved their online business with web analytics. I think this is very interesting customer case so make sure you will be in congress hall A at 15.45.

Eric Peterson will give his keynote presentation "Competing with web analytics" on Tuesday morning at 9.00. I'm pretty confident that presentations from Eric and another web analytics veterans Jim Sterne and Steve Jackson, will be top class also this year at eMetrics. Check out the schedule and see you soon in Stockholm!