Sunday, November 4, 2007

Advertising Professional certification and a jackpot

Sorry for being away for a while. I had a good reason as our second daughter was birth 26th of October at 16.39. And the key metrics of course: 57 minutes from home to the birth, 3410 grams and 50 centimeters. Earlier that week I had a good chance to study with Google Adwords Learning Center. I did the Advertising Professional test too and made it through by 81,2 % of correct answers (75 % needed). Now I'm officially Google certified Advertising Professional. Here's some experiences about studying and the test.
  • you can study with your own speed and whenever you have a chance, preferably in a peaceful place
  • you can study different lessions in order or jump to any section you are interested in
  • mostly it's about how Google Adwords works, but
  • there's also good stuff about internet marketing in general
  • there's a section for using the Google Analytics too
  • you can test your knowlegde with quiz in the end of every lession or ultimately do the certification test
  • you can adapt some of the information for Search Engine Optimization
Most of all, I like the return on investment part. I just keep on praising about how efficient and measurable internet marketing activities can be. By the way, it took me about 14 hours to study and take the certification test. The test costed $50 and it included 117 multiple choice questions which should be answered in 90 minutes.

It seems that we'll have raising amount of vacancies in Finland, as people are realizing how web analytics can actually have positive affect on almost anyone's business. For now, I have had two job offers in one year from web analytics/SEO consultant firms. I believe that we will have these new jobs especially in media segment. Newspapers, magazines etc. are investing big time to developing their web services to get and involve more customers as consumption of media is changing rapidly. Next week we will have Web Analytics Wednesday in Helsinki, hope to give you a some kind of report from there.