Tuesday, June 19, 2007

Sea Life Helsinki tracks its visitors

Yesterday evening Sea Life Helsinki celebrated its fifth anniversary and over a million visitors. According to Managing Director Allan Malmström constant renewal is one of the key factors in their success.

This also includes web marketing. Sea Life started web analytics in November 2006 and currently gets about 15,000 visitors to their website per month, most of them from Google's organic search.
Internet is the company's second best marketing channel after personal recommendations. Online marketing brings customers to Sea Life and 30-40 percent of visitors have looked for information about the company from the Internet.

"It's very important to know the right keywords to plan your online marketing activities in the future"
Marketing Manager Vilma Gustafsson