About Petri Mertanen

I was born in Tampere 1975, but I grew up in Joensuu. After the army, I studied marketing in North Karelia University of Applied Sciencies during 1995-1999. My final paper was about eCommerce before I got my degree (BBA). I moved to Helsinki in 1999 and nowadays I live in small town near metropolitan area with my wife Minna and our three lovely daughters Mona, Mette and Mimosa.

I have had over 10 year old career in the Internet industry with different companies and web analytics experience since 2004. I have been consulting clients varying from small to large international companies. At the moment I'm working at Annalect Finland as a Director of Digital Analytics. I'm leading a team with six people working with analytics and conversion rate optimization.

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