Saturday, September 10, 2011

Presenting a case study at eMetrics Stockholm

Only one week before eMetrics Stockholm kicks off on Monday, September 19th. This is one of the best digital marketing and optimization events in Nordic. If you want to sign up, use discount code NXC2011 and get -15 % off from conference and combo passes. The event is arranged together with SMX so there are plenty of chances to learn new stuff and network with peers and pioneers. There are two Wednesdays that week because Web Analytics Wednesday will take place at München Brewery on Monday evening.

I will be moderating the track two on Monday and presenting a case study on the very same track next day. Because this case is about women's clothing, Lennart suggested that I should wear a dress during the presentation. :) We'll see about that. And more interesting things regarding to Atelier Goldner Schnitt - online store for women's clothing. I started working with the Finnish subsidiary in April 2009.

Since May 2009, sales of online store grew 75 % in two years! And this was already a mature market. Hope I can reveal the process and tactics in my presentation as much as I would like to. Working with a part of an international corporation may not be always the easiest task. But some of the challenges are very much the same in smaller companies as well. I will share the presentation through this blog later on.

Hope to see you in Stockholm - it will be nice to meet all dear colleagues again!