Saturday, December 19, 2009

IRC-Galleria loosing users in Finland

It has been a while since my last post, actually almost two months. I have been quite busy with preaching and teaching - firing and hiring. However I have done some microblogging, so you can follow me, our company and Naviatech people on Twitter. Just the other day I found out a trend in Finnish social media scene.


IRC-Galleria.net has been very popular social media site among youths in Finland. As you can see, based on statistics from Google Ad Planner and Alexa, IRC-Galleria is definitely loosing users. In January the site was 4th in Alexa's ranking and now it's in 15th position. Question is: what has happened?



After asking from couple of people my best guess is that IRC-Galleria users are turning to Facebook. I think this is because Facebook's entertaining features and new privacy settings. Now youngster (and all of us as well) can select what content they are showing to their parents. If you're trying to reach young people and you're planning advertising in IRC-Galleria, you may want to think again... : )

P.S. If you like, you can connect and follow me also in Facebook.