Tuesday, October 6, 2009

Web Analytics Wednesday in Amsterdam: sharing cases with the Dutch community

Tomorrow I will be speaking at Web Analytics Wednesday in Amsterdam. I'm really excited about this event and getting in touch with the Dutch web analytics community. First I planned just to visit my friend, but then I found out Frans planning the Web Analytics Wednesday and after a little push I had this opportunity to share couple of stories and my experiences.

Basically my presentation is build around three in depth customer cases:
  • Rimmellondon.fi – how they are trying to measure brand awareness, how they should measure sales, how they are starting to monitor their online reputation and how we did first social media tests?
  • Talentpartners.fi/tuloksia – how we measured offline and online marketing activities for their (b2b) campaign, what tools were used and what were the outcomes and insights for their business?
  • Atelier Goldner Schnitt – optimizing their e-commerce and increasing revenue by 29 %. What different kind of decisions and actions were made in very short time and with challenging organization structure? Why we wanted to decrease a conversion rate?
I will mention shortly couple of other customer cases as well, and can't actually leave the stage without mentioning a word or two about my favourite subject – multi-/cross-channel behavior and measuring. Finally I will audience about voice of customer and share my opinions about best practices and trends in Finland.

If you're reading this and coming on site at Tribal DDB in Amstelveen, don't hesitate shoot your question or feel free to catch me after the presentation. I will have couple days off before eMetrics Summit next week in Stockholm so I will have some time to spend in this cool city. Stay tuned, subscribe tomy RSS feed or follow me at Twitter to know when my WAW Amsterdam presentation and recap is available here for you.

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