Saturday, August 30, 2008

Kalle to Omniture, Dennis to WAA board of directors

Before happy news, I have to say I'm sad and disappointed about the fact that my case SEA LIFE presentation is canceled in eMetrics Summit Stockholm. Whatever the reason, I worked hard to get this very good case public and a little bit PR for both companies. Well - you win some, you lose some. I was asked to an another seminar to represent search engine optimization and a customer case. I'll let you know if this is going to happen FOR SURE. Good news is that I'll be in Stockholm anyway, as a guest. Thank you Sandra and Fanny for your efforts.

And back to the topic. I speculated earlier what Kalle Heinonen might do next. It took couple of months and now we know that Kalle is joining Omniture to help their business in Finland and Baltics region. As Kalle is also advisor of Naviatech's board, and me having bigger customers, this combination may open up interesting possibilities. Because of his current job, Kalle will leave his position as a WAA Finland country manager. I have been involved in planning the Finnish WAA board of directors, so I really look forward to who will be Kalle's replacement.

When Avinash Kaushik step down, Dennis R. Mortensen was selected to WAA board of directors. Although he won't probably talk for separate WAA-EU organization, I'm sure he will know the local challenges and activity needed here. In my opinion, we need a strong leader and lots of more member companies and individuals in Finland before can even talk about member qualification and certications. I think we have to spread and praise the joyful analytics message to raise overall awareness and interest for WAA. After that we can go deeper with standards and semantics.

I have plenty of ideas and again, I try to write more often. Although in next couple of weeks I will be quite busy as we're moving with my family into a house we just bought. Please be patient and stay tuned, I will have something to share. Here's one point: lately the challenges in several projects/customers are not technical web analytics stuff, they relate more and more on people, leadership and (the web analytics) process management...What do you think about this? Please share your thoughts and give me comments.

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