But how can you measure visitor engagement? You can use this awesome model of Eric Peterson or, of course, you can start with more simple metrics like:
- visits per unique visitors
- page views per visit
- video downloads per visit
- average time on site
- frequency of visits
There has been some discussion (e.g. around BBC's iPlayer) that do we have enough network capacity if we are spending more and more video content? Well, that's another story - we have to wait and see how media consuming changes...
One thing I do know: my big brand new TV has been used pretty much by my oldest daughter Mona, and I'm spending more and more time with social media in the evenings. OK, I watch sports of course, but this is why marketers have to measure everything, especially effects of offline and online advertising.
In some point I'll be writing about tracking social media. Check out also this very cool breakdance video from eZ Awards show. You can do this too...after 7 years of practice. Way to go! : )