Saturday, July 28, 2007

How to avoid wrong kind of SEO consultants

Sony Center, Berlin
Let's say, after all, we really want to increase the traffic of our website. There is more and more consultants offering their services which may be called as Search Engine Optimization (SEO, hakukoneoptimointi in Finnish). But, as in every business, there are different kind of consultants, and unfortunately every SEO consultant is not the right one. In my couple of years experience from Finnish markets and again, with the help of Search Engine Marketing Inc., I offer you a list how to recognize and avoid wrong kind of SEO consultants:
  • Guaranteed top place in search results! No one can promise top rankings with "legal" ways, because there are simply too many outside factors also out of their control.
  • Minimal time for top rankings! No one can get your site on top of the search results in days or 1-2 weeks because search engine spiders do not visit and index your site so frequently (look out Webinfo in Finland at this point!).
  • Minimal changes to your site! Every decent SEO consultant will suggest changes to your website, whether they are big or not - it depends on your current situation and technology. Prepare about the changes because that's the only right way how search engines can find your site better.
  • Special code! No one can build technology which offers you automatically top spots. There are good tools which have to be used, but mostly it's all about hard specialist's work.
  • High permanent monthly fee! When the job is done, it's done. And it takes some time to evaluate how we succeeded. In my opinion, seach engines don't change so often and dramatically that there should be work to be done in weekly or montly basis.
The worst thing you might experience for hiring the wrong company, is that your website will be found search engines' black lists...

2 comments:

  1. Thanks for very insightful post which made me consider SEO optimization more deeply. You might consider SEO as only one integral part of any successful business, but I think this statement is mostly wrongly understood.

    Good SE results are usually (not always) a result of a business well run. This is also the reason why they are so highly valued. But if you perform high in the search results and your business is not well run, you will get caught sooner or later.

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  2. Thank you for the very first real comment in my blog. Where can I send the amazing prize you just won? ; ) After a nasty virus, I have a chance and normal brain functioning (yeah right, what's normal anyway?) to comment on your comment.

    I think that businesses well run tend to choose a good SEO consultant (or other suppliers) anyway without earlier experience, because of the excellent decision making which may include checking the supplier's references. And it's quite easy to check another customer's keywords and rankings, isn't it?

    I absolutely agree Mr. John Doe (or Jane) at this point. Marketers usually try to avoid over expectation situations in advertising. Let's say your internet marketing (SEO and website) message is promissing, but your offline services don't work as well, the result of this is a disappointed customer and poor overall satisfaction.

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